TV stations used to be all about visibility and ostentation — the tower with Christmas lights, the unique building, the talent, the helicopter, the branding, the logo-laden vehicles, the live shot, the reporter or anchor sent to a faraway disaster for no good reason but to preen. (Remember the KIRO news jet?)
As it was with newspapers, the first thing to go is the valuable real estate. In five or 10 years, we’ll probably have one station doing news and perhaps sharing that. KING and KOMO already are sharing a helicopter. KOMO’s former parent sold Fisher Plaza. KCPQ and KIRO will be next to sell their dirt in the former media gulch.
Remember the one challenge that is currently making everyone doubt that MH370 actually flew to Turkmenistan, Iran, China, or Kyrgyzstan? That challenge is the thought that MH370 couldn’t make it through several key airspaces such as India or Afghanistan without being detected by the military.
It is my belief that MH370 likely flew in the shadow of SIA68 through India and Afghanistan airspace. As MH370 was flying “dark” without transponder / ADS-B output, SIA68 would have had no knowledge that MH370 was anywhere around and as it entered Indian airspace, it would have shown up as one single blip on the radar with only the transponder information of SIA68 lighting up ATC and military radar screens.
Six years ago, a phrase emerged that grew popular as an explanation of the demise of the journalism business:
“If the news is that important, it will find me.”
Market researcher Jane Buckingham related that quote to The New York Times in 2008, attributing it to a college student who was participating in a focus group. Those of us who make a living by being curious and methodically documenting the world have been brow-beaten with that proud intellectual passivity ever since.
At the time, the growing cottage industry of legacy-journalism jeerleaders seized on “it will find me” as original haiku for the fate of institutionally disseminated news and the rise of social media. The problem is, “it will find me” wasn’t original. It wasn’t even surprising.
As a group, college students have been notoriously self-centered since the invention of college. Young people never embraced newspapers or watched TV news. (Those of us who did were weird.)
Even the famously activist baby-boomer generation didn’t actually leave the dormitory in significant numbers until important news arrived in the form of military draft cards. That was a good reason to leave the dorm and take up signs, to be sure, but it was hardly singular enlightenment on their part. The news found them — without an Internet, even — and they paid attention because their lives were in danger.
So “it will find me” is true, but it always has been. It says nothing about the technological change that endangers the business model of professional journalism. It says a lot about how little humans have changed. Most of us are as incurious as ever, especially when we are young.
The reason this sticks in my craw six years on is because “it will find me” persists as supposedly original wisdom unique to Millennials. The quote popped up in a tweet recently. I retweeted it, with an admittedly sarcastic and untrue introduction:
To which, prudently, I did not reply, tempted though I was. “Actually, Sean, you’re right, it will find them — just before they get shipped off to Vietnam” did not seem likely to enlighten. Nor did, “Try seeing the world through the eyes of people who aren’t assholes.”
I wish Sean and the rest of us in this business would recognize that technology has changed, and the commerce of information has changed, but people have not. Let’s not pretend that Millennials are somehow behind a sea change in journalism. They just happen to be there. The natural tendency of young people to be self-absorbed is better served by today’s tools, that’s true. But young people are not what’s new and wise, and they surely shouldn’t get a trophy for being incurious.
If you await news that’s important enough to find “me,” you’ll never encounter or understand anything outside yourself.